Marketing Fundamentals for Internal or External Organization

Question: Discuss about theMarketing Fundamentals for Internal or External Organization. Answer: Explicit marketing Environmental factors for Qantas Airways. Marketing environmental factor refers to variables that affects either internal or external organization marketing environment. Internal factors include variables as 7ps of marketing, while external factors include competition, natural forces, and government policies among many others. Explicit marketing factor in this case is promotion. Promotion is an aspect of marketing that influences activities important in making aware the existing customers of the available services and also products. For Qantas airways promotion is very important and has been clearly enhanced to positively improve the companys marketing levels through media commercials, use of magazines and other means of advertisement. Promotions main gear is to enhance customers satisfaction on the services and products offered. As a developed airline company, Qantas marketing activities are directed towards attracting the large market available to enhance a competitive advantage (Homsombat, et al, 2014). Promotion starts by understanding the target market, their needs and desires relating to services and products offered by the company. This is important to enhance the companys brand awareness by providing appropriate information to the target market. Effective promotion activities in marketing the companys products and services will enhance an increase in customer traffic due to rise in demand. Increase in sales to the many customers enhances high profit margin important for Qantas marketing growth. Promotion is a macro factor of marketing in Qantas because it covers a wide range of activities including contact with customers who are the main stakeholders. Promotion staff or employees are the main customer contact channels that enhance and improve their beliefs about the available services and products (Lucarelli, 2014). Change in marketing environment Qantas airways has a large base of customers from different strategic locations who benefit from their regular services. Established promotion activities reaching their customers has been significant but curbed with challenges to enhance efficiency to them. Adoption of technology in marketing the companys services and products will enhance a great deal as it will reach more customers at different locations and at specific times. This includes creation of a website portal that analyses all the available services and their distinct values important to allow the customer take adequate time on deciding the type and effectiveness of every service required. Another use of technology is to create a social media platform where the customers can enquire about any service, give a comment or a desired correction on how to improve the available services. The desired platform should be running all the time with efficient customer service important to serve the customers anytime their needs arises (Johnston and Marshall, 2016). Use of technology in marketing activities of the company will enhance creation of a healthy and effective competitive advantage over other service providers in the same transport sector (Qureshi, et al, 2017). This is important to enhance a positive customers relations as their needs and requirements are catered for. Unlike in use of manual promotion activities where information understood by the customers may be biased at times, promotion marketing done online ensures that the information sent to the customer is as required and can be retrieved when need arises. This helps the organization to always remain active and productive enough to serving its customers over other organizations. Peer student initial post This assignment has enhanced an important correlation between explicit marketing factors done manually or by use of normal measures and that of technology. Before, marketing done with application of the normal measures where the employees used word of mouth seemed to be successful in enhancing growth of the marketing base of the referred organization. However, this view has changed with the establishment of technology in the marketing sector. Qantas airways being in existence for a longer time requires application of technology in its marketing activities to enhance an increased customer base relation. This assignment has enhanced the understanding on importance of use of technology in marketing to enhancing a positive competitive advantage of the referred organization over other normal measures of marketing. References Homsombat, W., Lei, Z. and Fu, X., 2014. Competitive effects of the airlines-within-airlines strategyPricing and route entry patterns.Transportation Research Part E: Logistics and Transportation Review,63, pp.1-16. Johnston, M.W. and Marshall, G.W., 2016. Sales force management: Leadership, innovation, technology. Routledge. Lucarelli, G. 2014. The corporate strategy of Qantas Airways. A case study. Qureshi, M.S., Aziz, N. and Mian, S.A., 2017. How marketing capabilities shape entrepreneurial firms performance? Evidence from new technology based firms in turkey. Journal of Global Entrepreneurship Research, 7(1), p.15.